Google Data Highlighter for Adobe Muse Pages
It is difficult to work with code in Adobe Muse. That does not mean limitation when it comes to optimization for machines or search engines like Google, Bing, Yahoo... It is quite easy to embed structured data like Schema.org in Adobe Muse pages. In this post I will guide you through steps to highlight or markup data using Google Data Highlighter.
By the way, you can use same technique with any page created using any software or text editor.
Why you should consider structured dataThe very first question you may have is: why even to bother with structured data and all that things? Here is an excerpt from Google's Introduction to Structured Data:
Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.
Structured data markup describes things on the web, along with their properties. For example, if your site has recipes, you could use markup to describe properties for each recipe, such as the summary, the URL to a photo for the dish, and its overall rating from users.
What can be highlighted using Google Data HighlighterYou can easily and free highlight and submit structured data to Google in just a few easy and fun steps. There are a couple of types of information that can be highlighted using Google Data Highlighter:
- Book Reviews
- Local Business
- Software Applications
- TV Episodes
How to use Data HighlighterData highlighter is offered through Google Search Console. You will need to sign in and to add website property.
On Search Console Home page click on the link with your website address.
On the Search Console Dashboard page expand: Search Appearance and click on Data Highlighter.
The next step is to click on Start Highlighting button and to type URL of the page with data that you want to highlight. There is also and drop down list Type of information to highlight from where you should choose one of the offered options. If you have a couple of pages with the same type of information then check: Tag this page and others like it. Lastly, click OK button.
Your web page will be open and you can start highlighting data.Select data that you want to highlight or click on the image and choose one of the offered tags in the context menu which will appear. On the right side panel, you can see which tags are added.
If you have more than one item with the same data type just continue highlighting and Google will help you in tagging by adding similar items automatically to the list of items.
Lastly, click on Done button to create Page Set and to Review and Publish your highlighted content.