How to Embed Schema.org Structured Data in Adobe Muse Pages (Video)

How to Embed Schema.org Structured Data in Adobe Muse Pages

In this tip, I will guide you through steps to embed Schema.org structured data in web pages created in Adobe Muse. It is an easy process since there are markup examples provided by Google. Structured data can help you in your SEO efforts. Another reason is that your content will be qualified for inclusion in rich Search results from Google.


Adobe Muse and Structured Data

There are a couple of ways to embed structured data, usually using Schema.org vocabulary in your pages. Muse is not very friendly to edit HTML but do not worry. The easiest way to represent structured data is using JSON-LD format which can be embedded in Muse from Page > Page Properties > Metadata.

Steps to embed Structured Data in Muse

There are four easy steps described below:

  1. Go to Google Search > Docs > Guides > Search Gallery and click on any of SEE MARKUP buttons. Copy markup and modify it (change, name, description and so on...).
  2. Run Muse and open page or master page in Design view. Go to Page > Page Properties > Metadata > HTML for <head> section and paste markup.
  3. Save site from File > Save then publish it from File > Publish to Business Catalyst.
  4. Test your structured data using Google Structured Data Testing Tool.
Google Structured Data Testing Tool
After embedding structured data you should visit Google Structured Data Testing Tool to test your page(s).

To learn more about structured data types please visit Introduction to Structured Data Types. There are and lots of markup examples which you can copy and after modifying it to embed in Muse.

Video tutorial


Here is my video recording with explanation and all steps necessary to successfully embed structured data in web page created in Adobe Muse.




Product used in this tutorial:
Adobe Muse CC 2017

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