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Book Review: Logo Design Love

I wish there are more books like this one. Book is written by sucessful graphic designer David Airey who is specialized in brand identity design. The power of this book is in author competence, success, passion and experience which he shares with readers on designer to designer basis: Logo Design Love: A Guide to Creating Iconic Brand Identities.
Logo Design Love book cover
Logo Design Love book cover

Book content
Book content is well organized and starts with information that average American sees 16,000 advertisements, logos and labels in a day. Very usefull information to draw attention on importance of good logo design. The rest of the book is dealing with process of good logo design covering everything from elements, process, pricing... with lot of execelent examples and author advice's based on experience like: how to present your work or how to deal with decision maker. It is easy to understand from content and examples that author is serious, experienced and have what to say about logo design. This excellent book also contains 25 practical logo design tips, list with graphic design blogs and recommended books.

Visit author site Logo Design Love and download for free chapter: From pencil to PDF to get sense of this wonderful book. There is also another benefit of purchasing this book: With the purchase of this book you have instant online, searchable access to it for 45 days on Safari Books Online.
Free chapter from Logo Design Love
Free chapter from Logo Design Love

Conclusion
One experience is worth more then thousand theories. This book is written by sucesfull logo designer based on his real world experience and that’s main reason beside excellent content for my recommendation. Book is worth to by and to read. Price is more then fair and Kindle edition is only $14.60.

Link to the book on Amazon.com Logo Design Love: A Guide to Creating Iconic Brand Identities.

Publication Date: December 30, 2009 | ISBN-10: 0321660765 | ISBN-13: 978-0321660763
Publisher: New Riders Press; 1 edition (December 30, 2009)

Reviewed by: Bojan Živković
Rating: 4.5 out of 5 stars

Review 8000769527778961125

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